PROXIMITY reports Connecting Gen-Y using Product Placement
Product Placement on Web TV Eric Scheetz
Aggressive Marketing Towards Gen-Y on Web TV Using Specific Product Placement
The problem
Gen-Y no longer watches primetime television as their only means of entertainment, so advertisements at these times are missing their target audience. Specific industries and companies should move with Gen-Y to the internet to achieve their marketing goals.
Proximity’s product placement solution Proximity through much research and many focus group sessions has developed marketing solutions for specific products and industries. By placing the right products on these free video sites we have discovered a formula to not only attract Gen-Y but to demand their attention. Available now at www.proximity.edu
Connecting Gen-Y using Product Placement
Eric Scheetz
Gen-Y no longer watches primetime television as their only means of entertainment, so advertisements at these times are missing their target audience. Specific industries and companies should move with Gen-Y to the internet to achieve their marketing goals.
Proximity through much research and many focus group sessions has developed marketing solutions for specific products and industries. By placing the right products on these free video sites we have discovered a formula to not only attract Gen-Y but to demand their attention.
Available now at www.proximity.edu
Scheetz E